WHERE
CREATIVITY
FLOWERS

OUR STORY
As the American arm of the global J. van Vliet Flower Group, we bring the best of the Dutch flower auction and European Cash & Carry to NYC’s wholesale floral scene. With sourcing offices worldwide, we offer premium flowers, greenery, supplies, and vessels from top growers and makers. Shop in-store or online 24/7, with delivery across NYC and worldwide. Built for florists, designers, and creatives—this is where creativity flowers.
SERVICE
SELECTION
Sustainability
CONVENIENCE
COMMUNITY
Our commitment to Community
We believe in the people behind the blooms. More than a place to shop, our Flower Marketplace is a hub for connection, education, and fresh ideas. From design tips to playlists that keep creativity flowing, it’s a space designed to spark inspiration. We’re proud to support a community that grows together—with every stem, every season.